About CresLane

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About Us

In 1995, in picturesque Crestline, California, and near the serene waters of Lake Gregory, retail operations were forever changed when a group of innovative retailers came together, united by a shared vision: create point-of-sale technology to revolutionize store operations. Not just any technology, this solution would be a hub, a central point where various systems supporting the store, from loyalty programs to payment gateways to government programs, seamlessly integrate to deliver an unrivaled, smooth operation for grocers everywhere. Summarized the group’s founder and leader, Martin Goodwin, “Have a POS system designed by grocers for grocers.”

Initially named ITRetail-Pro, the company experienced remarkable growth. From its humble beginnings in Crestline, the system was soon deployed in stores worldwide a testament to the power of collaboration, innovation, and an unyielding commitment to retail excellence. 

In 2023, ITRetail-Pro’s success caught the attention of Dura Software, a well-established holding company. Dura acquired ITReail-Pro and rebranded it as CresLane, a rightful tribute to the company’s history. 

Today, CresLane remains a leader in POS technology, staying true to its roots in innovation and dedication to retail excellence and powering efficient store operations worldwide. 

Years Experience
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“I just want to express my thanks for working with me to make your POS work seamlessly at my store and deal with the various store issues that always emerge. I appreciate the individual attention that really is as singular a product as the code you provide.”

David Rochlin

Food Court

The CresLane Community

The CresLane team, our partners, our grocers, and their customers are valuable members of the CresLane community. We work together to create a state-of-the-art, enjoyable retail experience.

Our Core Values

Our Customers Come First

We strive to provide our customers with the best products and services in the grocery industry. Our systems are designed to give retailers peace of mind that their store is always running smoothly.

We Continuously Innovate

CresLane is always at the forefront of the grocery industry, pushing the boundaries of POS technology based on feedback from our vast customer base.

We’re a Community

The CresLane team, our grocers, and their customers are valuable members of the CresLane community. We work together to create a state-of-the-art, enjoyable retail experience.

The CresLane Guarantee

We know your success drives our reputation, so we invite you to try our POS solutions risk-free. If you are dissatisfied with our product, we promise a full reimbursement, covering 100% of the software cost you’ve invested.

CresLane is a
Dura Software Company

Dura Software specializes in hyper-niche software products that fit narrow but mission-critical use cases for business customers. We partner with each of the companies in our portfolio to achieve their financial and operational goals, and our diverse team has the critical knowledge, credibility, and professional networks necessary to build industry-leading organizations with strategic value.