We’re thrilled to announce a strategic partnership and integration between CresLane and A2Z Cust2Mate (Nasdaq: AZ) , bringing cutting-edge smart cart technology to independent retailers and grocers on the CresLane platform.
CresLane is a trusted provider of comprehensive Point of Sale (POS) and retail management solutions built by grocers for grocers. With decades of industry experience, our solutions help retailers streamline checkout, manage inventory, enhance customer loyalty, and operate more efficiently, all from one unified system.
A2Z Cust2Mate is a leader in smart retail technology, offering an innovative AI-driven Smart Cart platform that transforms existing shopping carts into digital, interactive shopping assistants. Its modular, detachable smart touchscreen panels enable shoppers to browse products, scan items, pay directly on the cart, and access personalized offers, while also activating high-impact retail media at the point of decision. The platform delivers a seamless, friction-free in-store experience and provides retailers and brands with real-time data and insights across the full shopper journey.
How CresLane and A2Z Cust2Mate Work Together
Through this exciting integration:
- CresLane retailers can now connect their POS and loyalty data with Cust2Mate’s smart cart platform.
- This enables synchronized pricing, promotions, loyalty rewards, and customer profiles to work seamlessly between the checkout and the smart cart experience.
- Retailers benefit from deeper shopper insights, increased basket sizes, reduced friction at checkout, and elevated customer engagement.
- Shoppers enjoy personalized offers and an intuitive digital shopping journey from aisle to checkout, all powered by Cust2Mate’s first-of-its-kind smart cart technology integrated with CresLane’s retail backbone.
This collaboration supports retailers in delivering a more modern, connected shopping journey that marries the power of POS data with real-time engagement on the retail floor.
“We’re excited to partner with A2Z Cust2Mate to bring a new level of in-store engagement to CresLane retailers,” said Richard Bell, Account Manager at CresLane. “By integrating smart cart technology directly with CresLane’s platform, we’re making it easier for independent grocers to compete with larger chains on customer experience, insights, and sales performance.”
See the Smart Cart in Action at NGA
Want to see how it works in real life? Stop by the CresLane booth at the NGA Show in Las Vegas, February 1–3, to see a Cust2Mate shopping cart up close and meet both the CresLane and Cust2Mate teams. We’ll be there to answer questions, walk through the integration, and share how retailers can use smart cart technology to boost engagement and sales.