CresLane is Simplifying eWIC Transactions for Grocers

The Integrated POS System Helps Grocers Transition from Stand-Beside Solutions for WIC Transactions.

CresLane is addressing the industry’s shift from stand-beside eWIC and WICSmart systems. With nationwide WIC programs phasing out support for these systems, upgrading to an integrated, future-ready approach is imperative for grocers. For this reason, CresLane offers a seamless transition from stand-beside solutions through our integrated platform, which allows customers to claim their WIC benefits with ease.

The WIC program, short for “Women, Infants, and Children,” is a government initiative designed to provide nutrition and education to pregnant and postpartum women, infants, and children under the age of five. With the introduction of eWIC, participants can now claim their benefits digitally through a convenient electronic card. The card is meant to allow for discreet shopping, a mix of WIC-approved items and non-WIC items, faster checkouts, and the elimination of cumbersome paper checks.

CresLane’s integrated POS system fully supports eWIC without the stand-beside system needed to process such transactions. With this, grocers can benefit from a smooth adaptation without disruptions to their business, and customers can enjoy a more efficient shopping experience.

Here are the main benefits grocers realize when using CresLane’s integrated POS system:

  • Mixed Basket Transactions: Allow seamless checkout for both WIC and non-WIC items in a single transaction.
  • Reconciliation Reports: Stay on top of compliance with simple, detailed reports tailored to WIC requirements.
  • WIC Mapping Tools: Provide families with clinic locations to improve accessibility and support.
  • Self-Checkout Compatibility: Elevate customer service with the flexibility of self-checkout options.
  • Certified Performance Nationwide: Dependable functionality across all regions, ensuring consistent operations wherever you do business.

The shift from stand-beside solutions affects retailers significantly. For stores with stand-beside solutions, CresLane is offering a way to transition to a reliable, integrated POS system. In turn, they are better positioned to handle change efficiently while taking advantage of new opportunities like eCommerce.

CresLane is always keeping up-to-date with the latest industry regulations and ensuring our products can meet the needs of retailers and customers alike. As the WIC program continues to evolve,  CresLane remains committed to providing an integrated solution that streamlines transactions and maximizes benefits for both parties involved.

Start Processing Seamless WIC Transactions

Now is the time to upgrade your POS system to align with the future of WIC transactions. Contact CresLane now to learn how we can make your transition to eWIC easy and effortless.